ayesha Curry’s homemade pop-up shop

Scope: interior decorating, project management, styling

Photography by R. Brad Knipstein

 

Ayesha Curry called on us to help relaunch her Homemade lifestyle brand with the interior design of a pop-up shop in Oakland’s Jack London Square. In two short weeks, we designed and executed on the first Homemade retail storefront.

Inspired by the earthy colors and warmth of Homemade’s brand, we developed an elevated lifestyle experience where customers could touch and feel Ayesha’s wide-range of products. Furnishings were carefully curated from partner Cost Plus World Market to create an artful space.

Ayesha Curry Homemade
Ayesha Curry Homemade Pop-Up Shop Shelving detail
Ayesha Curry Homemade Pop-Up Shop Kitchen Textiles
Ayesha Curry Homemade Pop-Up Shop Console
Ayesha Curry Homemade Pop-Up Shop Kitchen Shelving
Ayesha Curry Homemade Pop-Up Shop Window Display
Ayesha Curry Homemade Pop-Up Shop Plant Detail
Ayesha Curry Homemade Pop-Up Shop Bedside
Ayesha Curry Homemade Pop-Up Shop Bedding Display
Ayesha Curry Homemade Pop-Up Shop Bedding Corner
Ayesha Curry Homemade Pop-Up Shop Cookware Wall
Ayesha Curry Homemade Pop-Up Shop Bar Cart
Ayesha Curry Homemade Pop-Up Shop Cookware Display
Ayesha Curry Homemade Pop-Up Shop Cookware Detail
Ayesha Curry Homemade Pop-Up Shop Bedroom
Ayesha Curry Homemade Pop-Up Shop Bed
Ayesha Curry Homemade Pop-Up Shop Bedroom Bar