ayesha Curry’s homemade pop-up shop

Scope: interior decorating, project management, styling

Photography by R. Brad Knipstein


Ayesha Curry called on us to help relaunch her Homemade lifestyle brand with the interior design of a pop-up shop in Oakland’s Jack London Square. In two short weeks, we designed and executed on the first Homemade retail storefront.

Inspired by the earthy colors and warmth of Homemade’s brand, we developed an elevated lifestyle experience where customers could touch and feel Ayesha’s wide-range of products. Furnishings were carefully curated from partner Cost Plus World Market to create an artful space.

Form + Field Blog / Before + After